Health Copywriter Portfolio: 
Campaigns That Changed the Decision


Most teams try to fix stalled funnels by refreshing ads.

That rarely works.

The buyer already decided the answer was no.

Often before the funnel even launched.

These campaigns replaced the belief behind that decision.

Here’s what happened when the message changed.


“Recovery Starts with the Right Signal" 

TOF Conversion Campaign Library

Post-Injury Recovery Startup & Neurorecovery Support Formula


Meta Carousel Ads – Full Text →

YouTube Ads – Full Text →

Landing Page – Full Text →

VSL Explainer – Full Text →

Email Sequence – Full Text →


“Micro Shifts. Macro Outcomes.”

MOF Conversion Campaign Library

Physique Competitor Wear & Training Base Thong


Carousel Ads – Full Text →

YouTube Ads – Full Text →

Sales Page – Full Text →

Checkout Page – Full Text →

Email Sequence – Full Text →


“Start Where You Stand”

BOF Conversion Campaign Library

Men’s Performance Training Company & Adaptive HIIT App for Men


YouTube Ads – Full Text →

Sales Page – Full Text →

VSL – Full Text →

Upsell/Downsell Page – Full Text →

Email Sequence – Full Text →