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I’m the Health
Copywriter Who’s Lived
What Your Buyer Lives
I’m not another
writer trying to “sound credible.”
I’ve lived health for over 30 years, and that’s why my copy connects.
I’ve been the overweight teen a doctor warned to “take this seriously.”
The provider learning how to rebuild his brain after a head-on collision.
The dad helping his son through the highs and lows of autism.
The coach guiding transformations and the skeptic questioning every claim.
So, when I write,
I don’t guess what your buyer believes.
I already know because I’ve lived their fears, frustrations, and hopes.
That’s the difference between copy that gets clicks and copy that earns
customers.
From Fitness
Floors to Funnel Strategy
My first lesson
in persuasion came from a locker room.
I wrote a fake ad for a protein powder titled “Gain 20 Pounds in 6 Weeks!” and taped it in the bathroom stalls of the gym where I worked.
Within days, over
a hundred guys asked where they could buy it.
That’s when it hit me: people don’t buy what’s true, they buy what feels true.
From that moment,
I wanted to understand the psychology behind every sale.
Over the next decade, I wrote newsletters, guides, and lifestyle programs that helped thousands of people take control of their health.
Then, in 2018, I
launched my own freelance copywriting agency, writing campaigns for DTC health
brands that needed messaging to do one thing: perform.
The “A-Ha”
Moment That Changed Everything
Three years in, I
saw the same pattern across every struggling brand.
They weren’t failing because of weak traffic or bad offers.
They were failing because their messaging didn’t line up.
- The ad promised one thing.
- The landing page said another.
- The product copy sounded like a different company entirely.
Buyers didn’t stop believing in the product, they stopped trusting the story.
So, I stopped
taking one-off gigs and started building and rebuilding full campaigns.
Because patchwork doesn’t scale and it sure doesn’t convert.
Now, every
project I touch flows from ad click to checkout with one voice, one story, and
one goal: to move buyers to act.
The Results
That Prove It Works
When the story
holds, the numbers follow.
- A supplement brand raised LTV by 23% in 60 days and cut unsubscribes 25%.
- A fitness tech company increased landing-page click-throughs 24% and revenue 21% month over month.
- A nutraceutical brand’s Black Friday campaign beat the prior year by 29% and dropped cart abandonment 19%.
“Within a month
of implementing Ryan’s copy, our ad account scaled to over 3x ROAS.
Click-throughs rose 50%, and CPA dropped by nearly a third.”
— Ian Walker, Paid Media Manager
When your message finally clicks with what buyers believe, the results aren’t just numbers.
They’re proof of trust.
What You Get
If We Work Together
Every
campaign I write is built on buyer psychology, structured for compliance, and
optimized for performance.
- Ads that make the right promises
- Sales assets that actually close
- Product pages that convert without discounts
- Email sequences that sell, onboard, nurture, and retain
No fractured
voice. No wasted spend. Just clarity that sells.
Let’s Talk
About What Comes Next
I’ve spent my
writing career helping health brands communicate in a way that moves hearts and
numbers.
Now I’m ready to bring that same skill set to the right team, the kind that treats messaging as a growth lever, not an afterthought.
If you’re leading a growth-stage health brand and want a health copywriter who builds full-funnel messaging systems that scale,
I’m ready to join your team.
Because when the right words meet the right mission, growth gets a heartbeat.