YouTube Video Ads

Project

Company: Lumena Hormone Clinic

Industry: Functional Women's Health

Product: "What's Really Going On With My Hormones?" Quiz

Asset Type: YouTube Video Ads

Goal: Generate quiz completions from women experiencing low libido, stubborn weight gain, and emotional burnout due to hormone fluctuations.

Buyer Insight

The buyer felt disconnected from the version of herself she used to be and wanted to understand why.

Key Takeaways

Messaging Shift: The conversation shifted from only symptoms to symptoms as part of a larger pattern.

Persuasion Improvement: The buyer sees her experience reflected back to her in her own language.

Conversion Improvement: The quiz becomes a simple next step toward understanding what's happening in her body.

Featured Ads

UGC Ad 1: Low Libido

Approx. Runtime: ~45 sec

“Okay, is anyone else just… not in the mood anymore? Like, at all?

I kept telling myself it was stress, or kids, or just getting older.

But deep down, I missed that spark.

Not just sex.

I missed feeling attractive. Playful. Interested.

I missed feeling like me.

I didn't want another supplement.

I didn't want another appointment where I left with more questions than answers.

I just wanted to understand why everything had changed.

So I took this quiz from Lumena.

It's called ‘What's Really Going On With My Hormones?’

And wow...

One question stopped me cold.

Because it made me realize the same thing draining my energy could also be affecting my desire.

I'd never connected those two things before.

Like, I had no idea hormones could influence desire this much.

If you've ever caught yourself wondering,

‘Where did that version of me go?’

Take the quiz.

It's free, takes 3 minutes, and it might connect a few dots you've never connected before.”

UGC Ad 2: Stubborn Weight Gain

Approx. Runtime: ~50 sec

“Is it just me or is belly fat like... glued on after 40?

I swear, I was eating healthy, working out, even tracking calories.

But the scale? Frozen.

My clothes? Still tight in the belly.

And my energy? Like a flashing low-battery warning... constantly.

I kept thinking: What am I missing?

Then I saw this hormone quiz from Lumena called ‘What's Really Going On With My Hormones?’

And the strange part?

The weight got my attention.

Looking back, sleep had been trying to tell me something months earlier.

The quiz started connecting things I'd been treating as separate problems.

Restless nights.

Energy crashes.

Mood swings.

Weight gain.

Suddenly they stopped feeling like separate problems.

I took the quiz, and it showed me how those patterns could be connected.

That gave me a completely different place to start.

If you've ever looked at your plate and thought,

‘I'm doing everything they told me to do...’

Take the quiz.

It's free.

It takes 3 minutes.

And you might discover why all that effort hasn't been paying off.”

UGC Ad 3: Emotional Burnout & Mental Fatigue

Approx. Runtime: ~45 sec

“You know that feeling where you're not technically sick, but you're just... not okay?

I felt like I was holding it together by a thread.

Snapping at people I love.

Crashing by 3pm.

Crying over things that normally wouldn't bother me.

But then I'd go to the doctor, and they'd say everything looked normal.

I started wondering if this was simply what life felt like now.

Until I took this hormone quiz from Lumena.

One question stopped me cold.

Because it connected something happening during the day with something happening at night.

And I'd never thought they could be related.

The exhaustion.

The restless nights.

They suddenly looked like pieces of the same puzzle.

Suddenly a lot of things I'd been treating as separate problems started fitting together.

If you're in that place where you're functioning, but every day feels heavier than it should...

Take the quiz.

It helped me understand what I was experiencing.

And three minutes later, I stopped wondering what was wrong and started asking better questions.”