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Lead Magnet Opt-in Landing Page
Project
Company: AllTrue Physicians Group
Industry: Healthcare / Preventive Cardiology
Product: Heart-Guard Project™
Asset Type: Landing Page
Goal: Increase email sign-ups for a free educational
guide that introduces a no-cost 15-minute cardiovascular screening for men over
40.
Buyer Insight
Men over 40 who delayed cardiovascular preventive care
because they have no symptoms.
Key Takeaways
Messaging Shift: Shifted the conversation from heart disease statistics to self-recognition.
Persuasion Improvement: Replaced generic health messaging with stories, specific numbers, and emotionally recognizable situations.
Conversion Improvement: Positioned
a free guide as the first step toward claiming a no-cost 15-minute
cardiovascular screening.
Final Landing Page Deliverable
Yesterday,
another man who felt fine never made it home.
Greg laughed through the cookout until he grabbed his chest. The conversation stopped. Sirens filled the street. His family watched the ambulance pull away.
His family never got another meal with him.
Greg's story starts the same way thousands of heart attacks do. Every man has a choice:
- Keep guessing.
- Know your numbers before they decide for you.
The good news?
Facing them is
simple. It takes fifteen minutes.
Opt-In Form #1
Get the free guide and see how to claim your no-cost 15-minute Heart-Guard screening.
Name:
Email:
[Yes, I Want to Know Where I Stand]
By entering your
email, you agree to receive your free guide and follow-up educational resources
from AllTrue Physicians Group. We respect your privacy and will never sell your
information.
Introducing
the Heart-Guard Project™
That's why AllTrue Physicians Group created the Heart-Guard Project™, a simple, no-cost, stigma-free way for men over 40 to learn their two most important health numbers before it’s too late.
Your free guide
is the first step. Inside, you’ll see why these numbers matter and how a quick
15-minute Heart-Guard screening reveals them in plain English. Nothing to buy,
no pressure.
The Silent
Danger Lurking in Two Numbers
Most men think: “If I feel good, I’m good.”
The truth? Blood pressure and cholesterol climb quietly, with no warning.
Feeling fine has never been a heart test.
One in three men
already has high blood pressure and doesn’t know it.¹ Nearly half of fatal
heart disease cases begin with cholesterol slowly choking arteries.² And men in
their 40s and 50s are twice as likely as women to drop dead from heart
attacks.³
The Men Who
Finally Checked
A 45-year-old father showed up for a Heart-Guard screening only because his wife pushed him. He thought everything was normal. Then his results came back: total cholesterol at 248, LDL at 165, HDL down at 38.
He stared at his results, stunned. “I had no idea.”
Another man rolled up his sleeve expecting everything to look normal. But when the blood pressure cuff read 162 over 102, a dangerously high reading, his jaw dropped.
“I never would’ve guessed it with the way I feel about my health. This
screening taught me some things that could save my life.”
Why You Can Trust Us And This Guide
The Heart-Guard Project™ was built by AllTrue Physicians Group to make preventive care stigma-free, no-cost, and fast.
- Zero upsells. Zero hidden fees.
- Physician-led and HIPAA compliant.
- Trusted by local employers, gyms, and men's groups.
One man put it
this way:
“I walked in nervous, but I walked out with my numbers and an action plan. No
pills or supplement pitches and no bill.”
Opt-In Form #2 (Mid-Page, After Proof)
Now find out where you stand. Get the facts for yourself, free, in plain English.
Name:
Email:
[Yes, Send Me the Free Guide]
By entering your email, you agree to receive your free guide and follow-up
educational resources from AllTrue Physicians Group. We respect your privacy
and will never sell your information.
What You’ll
Learn Inside
Download the free guide and discover:
- Whether your heart attack risk is higher than you think.
- Why thousands of men feel perfectly healthy right before a heart attack.
- The exact numbers doctors worry about.
- How to find your numbers in fifteen minutes: free, private, no insurance needed.
- What to do if your numbers come back higher than
expected.
The False
Excuses Men Use
“If I don’t feel sick, I’m all good.” Blood pressure and cholesterol rise long before symptoms appear.
“Free means there’s a catch.” The Heart-Guard check has no upsells and no bills.
“I don’t have
time.” Fifteen minutes is shorter than the drive to most cardiology
appointments.
Face the
Numbers
Every man who
regrets waiting, once thought he had more time.
Opt-In Form #3
The numbers already exist.
The only question is whether you'll see them before the heart attack does.
Name:
Email:
[Yes, I Want the Free Heart-Guard Guide]
By entering your email, you agree to receive your free guide and follow-up educational resources from AllTrue Physicians Group. We respect your privacy and will never sell your information.
Disclaimer
This free guide is for educational purposes only. It is not intended to diagnose, treat, cure, or prevent any disease. Screenings are informational and do not replace consultation with a licensed healthcare provider.
Sources
- Virani SS, Alonso A, Benjamin EJ, et al. Heart Disease and Stroke Statistics—2020 Update: A Report From the American Heart Association. Circulation. 2020;141(9):e139–e596.
- Grundy SM, Stone NJ, Bailey AL, et al. 2018 AHA/ACC/Multi-society Guideline on the Management of Blood Cholesterol. J Am Coll Cardiol. 2019;73(24):e285–e350.
- Benjamin EJ, Muntner P, Alonso A, et al. Heart
Disease and Stroke Statistics—2019 Update. Circulation.
2019;139(10):e56–e528.
