Meta Retargeting Ad Series

Project

Company: ShapeStory

Industry: Fat Loss & Fitness

Product: BodyBlueprint Visual Progress Tracking App

Asset Type: Meta Retargeting Ad Series

Goal: Convert weight loss buyers into active customers by making progress visible.

Buyer Insight

Women who were already exercising, tracking habits, and staying consistent. They wanted visible proof that their weight loss struggle was paying off.

Key Takeaways

Messaging Shift: Positioned BodyBlueprint as progress success proof, not another fitness tool.

Persuasion Improvement: Connected daily invisible choices and habits to visible physical progress.

Conversion Improvement: Turned regimen consistency into something users could see, trust, and stay committed to.

Featured Ads

Ad 1: Emotional Reassurance

BodyBlueprintEmotionalAngleMetaAd

Headline

The Mirror Missed This.

Primary Text

The proof you've been missing.

CTA Button:

Get Access


Ad 2: Proof & Frustration

BodyBlueprintFrustrationAdMockup

Headline

Tracking, No Proof Yet?

Primary Text

See progress take shape.

CTA Button:

Get Access


Ad 3: Curiosity

BodyBlueprintCuriosityAdMockup

Headline

What Is Your Mirror Missing?

Primary Text

See what your mirror misses.

CTA Button:

Get Access